São Paulo FC renews its sports equipment supply contract with New Balance until 2032. The partnership between the São Paulo club and the brand began in January 2024, and the initial forecast was for it to end in 2027. However, over the years, the impact of the partnership has been positive. In 2025, for example, São Paulo FC set a historic record for sales of clothing products. Additionally, in just two years with New Balance, there was a 113% growth in revenue compared to the five years with the club's former sports equipment supplier. Unicesumar also announced a sponsorship agreement with São Paulo FC, which is part of the Educa Esporte project, and provides support to the club's male, female, and youth teams. The brand will be featured on the left leg of all football teams' shorts. The agreement also includes the offer of student credit and scholarships, as well as discounts for member-fans on courses at the institution. The partnership with Unicesumar ends in 2028. São Paulo FC is investing in partnerships to strengthen its team and improve its position in the championship. With the renewal of the partnership with New Balance and the new agreement with Unicesumar, the São Paulo club is preparing for the future. New Balance has started a countdown to 2030, the year of the Tricolor's centenary, through patches on the new jerseys this season. São Paulo FC is excited about the new partnerships and is working to improve its performance on the field. The club is looking forward to the upcoming season and is confident that the new partnerships will bring success.