São Paulo FC is represented in the US for the 2026 World Cup with its president, Harry Massis. The executive is attending the 'Imersão CBF – Nova York 2026', an institutional event promoted by the Brazilian Football Confederation. The event brings together executives from Serie A and B clubs, as well as representatives from state federations. It will focus on five main areas: governance, economic sustainability, innovation, fan relationships, and revenue generation. São Paulo FC needs to be present in spaces where governance, modernization, and institutional strengthening of clubs are discussed, Massis said. So, the president maintains permanent contact with executives and directors who are in São Paulo. During the entire period of the international agenda, Massis continues to follow the institutional management negotiations and the decisions of the Tricolor's football department. But what draws attention is the presence of representatives from Major League Soccer (MLS) and the National Football League (NFL). The debates revolve around international management models and sports trends. São Paulo FC is preparing for the future of Brazilian football. And, with Massis' presence in the US, the club is taking an important step towards modernizing national football. The event is an important opportunity for São Paulo FC to position itself in the international scene. With Massis' participation, the club is approaching its governance and modernization goals.