São Paulo FC is at the heart of discussions about appointing a new football director, with heavyweight names like Juninho Paulista, Edmílson and Kaká emerging as favorites. The decision, announced on June 22, 2026, could reshape the club's sporting strategy while Luciano leads the attack with 6 goals in 14 appearances.

Who are the main candidates?

Juninho Paulista, former player and former Ituano president, stood out while coordinating the Brazilian national team between 2019 and 2023. His background in youth projects and modernization makes him a strong contender. Edmílson, 2002 World Cup winner developed by the Tricolor, turned into a sports consultant and works on international projects, bringing market insight to the club. Kaká, 2007 Ballon d'Or winner, studied management at Harvard and now serves as a FIFA ambassador, offering a global and academic profile.

Why does the choice matter now?

With the season in full swing, the board seeks someone who can align transfer policy with the playing style the coach is implementing. The lack of a defined director has created uncertainty in negotiations and contract renewals. A leader experienced in integrating youth squads could speed up the promotion of home‑grown talent, a priority the club has emphasized recently.

How could each candidate impact the Tricolor?

Juninho might strengthen the youth structure, replicating the successful Ituano model. Edmílson could bring contacts in Europe and Asia, easing potential sales and partnerships. Kaká, with his international network, could open doors for branding deals and internationalization projects, expanding the São Paulo FC brand beyond Brazil.

What do fans expect?

Supporters want clarity and speed. Many believe the appointment should reflect the Tricolor's identity, valuing the club's heritage and player development. Meanwhile, on‑field performance is still measured by Luciano, who has already netted 6 goals in 14 games, keeping São Paulo FC in the race for top spots in the Brasileirão.